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VHHA Solutions Enters Partnership with Loyal Health, a Leading Health System Patient Engagement Solution Vendor
March 27, 2025
Loyal, a Healthcare Consumer Engagement Company, Offers a Care Activation Platform to Support and Guide Patients Throughout their Care Journey
RICHMOND, VA – Virginia Hospital & Healthcare Association (VHHA) affiliate VHHA Solutions has entered a new strategic partnership with Loyal, a leading provider of patient engagement solutions.
Loyal’s Care Activation Platform provides scalable, real-time solutions that enhance every stage of the patient journey – from provider search and scheduling to personalized outreach and engagement. Loyal recognizes that a one-size-fits-all approach to patient engagement no longer meets the needs of modern healthcare. The company’s Care Activation Platform includes a range of engagement solutions that can be used individually or together, providing the flexibility and scalability that health systems require to thrive in today’s competitive environment.
With seamless electronic health record (EHR) integration, industry-leading provider data management, and a suite of patient engagement solutions, Loyal ensures health systems have the data and infrastructure they need to power personalized, high-converting engagement strategies.
VHHA Solutions will work with Loyal to showcase the value that its platform and engagement solutions can bring to healthcare organizations across Virginia.
“In an increasingly digital world, patients, healthcare consumers, and providers benefit from integrated systems that make access to care and treatment more seamless for the end user,” said VHHA Solutions Chief Executive Officer Matthew Marry. “Loyal offers technology solutions that support providers in helping patients navigate the healthcare delivery system with greater ease. We are excited to showcase all that Loyal can do to support patient decision-making and access to care.”
“Loyal is proud to partner with VHHA Solutions to bring our Care Activation Platform to healthcare organizations across Virginia,” said Nanette Oddo, Chief Executive Officer of Loyal Health. “This collaboration underscores our commitment to empowering health systems with the tools they need to optimize engagement workflows, enhance patient access, and drive meaningful digital transformation. We look forward to working together to create a more connected, patient-centric healthcare experience.”
Visit the VHHA Solutions website to learn more about its endorsed partners, the solutions they offer, and to contact the VHHA Solutions team.
About VHHA: The Virginia Hospital & Healthcare Association is an alliance of 111 hospitals and 26 health delivery systems that develops and advocates for sound health care policy in the Commonwealth. Its mission is to achieve excellence in both health care and health to make Virginia the healthiest state in the nation. Its vision is through collaboration with members and stakeholders, to ensure the sustainability of Virginia health care system, transform the delivery of care to promote lower costs and high value across the continuum of care, and to improve health for all Virginians. Connect with VHHA through Facebook, X (Twitter), Instagram, TikTok, LinkedIn, and YouTube.
About VHHA Solutions: VHHA Solutions is an affiliate of VHHA that works to improve the overall performance of Virginia health care providers through the delivery of innovative solutions that meet their changing needs. VHHA Solutions provides products, services, and resources to help transform Virginia’s health care system through strategies to reduce expenses, improve clinical performance, and recover revenue for providers. Connect with VHHA Solutions on LinkedIn.
About Loyal: Loyal is a leading provider of scalable patient engagement solutions that empower health systems to deliver seamless, data-driven care experiences. Designed specifically for healthcare, its Care Activation Platform offers flexible solutions designed to grow alongside a health system as their engagement needs advance. With advanced AI capabilities like propensity modeling and automated segmentation, Loyal enables organizations to improve engagement strategies and enhance patient experiences. Trusted by prominent health systems, Loyal transforms the digital healthcare experience with innovative and intuitive solutions.
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Contact:
Julian Walker Ryan Kelly
Vice President of Communications Senior Director, Marketing
(804) 297-3193 office (707) 332-4979
(804) 304-7402 mobile ryan.kelly@loyalhealth.com
jtwalker@vhha.com